PPC AND DIGITAL ADVERTISING

PPC AND DIGITAL ADVERTISING
PPC is a great tool enabling businesses to raise their positioning on search pages and push their business profile out into the market place. One of the biggest reasons digital marketing has become so important is the engagement it brings

PPC AND DIGITAL ADVERTISING

PPC- “Pay Per Click”

done well can be enormously efficient, effective, and profitable. Paid media done poorly—even somewhat poorly—can drain marketing budgets in the blink of an eye. If you are interested in engaging Anvil in any of the services listed or would like to discuss a customized digital marketing package, please fill out the form below.

Paid Media encompasses all paid advertising online, including but not limited to:

  • Paid Search: Google Search & Microsoft (formerly Bing) Search Advertising
  • Google Shopping Ads & Microsoft Shopping Ads
  • Popular paid social platforms: Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat, TikTok
  • Evolving social media platforms: Reddit, Quora, TikTok
  • Google Video / YouTube Ads
  • Amazon Advertising
  • Programmatic Display & Video Advertising
  • Streaming audio: Pandora, Spotify, podcasts

Check out the unique Paid Media services Anvil provides below, as well as products that encompass all of Anvil’s areas of digital marketing teams:

Paid Media Plan (PMP)

Identify, research, and analyze relevant paid media platforms to provide analysis and strategy based on the company’s business goals. Provide us with your top three competitors to include a comprehensive competitor analysis of competitor ad activity and overall presence across paid media platforms. Taking this data into account, we create a competitive advertising strategy for your company that encompasses all relevant advertising platforms. These plans are 100% custom and designed to reach your goals.

Amazon Shopping Audit & Plan

The Amazon Shopping Audit & Plan evaluates the position of your products within the Amazon platform and helps formulate a strategy, based upon key findings, that allows you to stand apart from your competition.

Landing Page Audit

Assess website and any existing landing pages against industry best practices for optimal conversion rates. Optimized landing pages lead to increased engagement rates and lower cost-per-acquisitions. In addition, we can provide comprehensive heat mapping and scroll mapping to evaluate how, and what parts of the landing page is being engaged with most often and use this data to provide recommendations for optimization. 

Paid Media Ad Setup

NLS provides proactive, expert campaign management that is razor-focused on meeting campaign goals. Well-versed in landing page testing and advanced bid management strategies for high-volume accounts, Anvil differentiates itself by our ability to consistently move the needle, ensuring that the value of paid search is never in question.

Next Level Sales paid media management includes, but is not limited to:

  • Advanced bid strategies and recommendations
  • Development of ad copy
  • Continuous A/B testing of ad copy and landing pages
  • Audience targeting recommendations/optimizations
  • Negative keyword management
  • New campaign/product launches
  • Regular, manual, budget management
  • Conversion and ROI/ROAS analysis

Our team assesses accounts daily in order to find optimization opportunities and adjust budgets to ensure optimal campaign performance on an ongoing basis.